1. Exhibition Review: Unprecedented Scale and Popularity
From November 26 to 29, the long-awaited bauma CHINA 2024 concluded successfully at the Shanghai New International Expo Centre. With 330,000 m² of exhibition space, 3,542 exhibitors, and 281,488 professional visitors (20% from overseas), the event broke records in scale and international engagement. The show injected fresh energy into the construction machinery industry’s recovery.
2. Our Goal: Bringing Online Communication to Life
Over the past few years, most of our customer interactions remained online—through video calls and emails. This exhibition offered the perfect opportunity to turn virtual connections into real-world conversations:
We met with 107 long-term online partners in person.
After live demos, 5 technical optimization plans were confirmed on-site.
We gathered 88 pieces of first-hand feedback on delivery timelines and localized services, which already informed our product upgrades.
3. Key Gain #1: Stronger Customer Relationships
At the outdoor live demo area, we showcased our electric loaders and autonomous rollers in action, giving clients a direct experience of “zero-emission + intelligence.” Many overseas visitors told us that seeing the machines in operation boosted their confidence in moving forward with procurement. Two Southeast Asian projects that were previously on hold have now entered technical comparison and quotation stages.
4. Key Gain #2: Greater Brand Exposure & Global Reach
Over 912 business cards were collected, 32% from international visitors.
Our new products were featured in 6 major industry media outlets.
With AR remote maintenance experiences and interactive booth design, our social media views exceeded 150,000.
These results reaffirm that Chinese-made solutions are gaining real international traction.
5. Key Gain #3: Technology Trends & R&D Direction
“Intelligent, digital, and green” were the dominant themes at bauma CHINA 2024. Our key takeaways:
| Trend | Highlights | Implications for Us |
| Electrification | 5–30 ton electric machines from top OEMs | Accelerate local testing of high-tonnage electric drives |
| Hydrogen | Modular hydrogen-powered trucks | Explore fuel cell–battery hybrid systems |
| Automation | AI vision + Beidou-based unmanned machinery | Develop open interfaces for advanced automation |
| Digital Twin | Full-process digital construction sand tables | Integrate BIM + IoT for project-level solutions |
6. Key Gain #4: Real Business Outcomes
Signed annual cooperation agreements with two European dealers (15% projected export growth in 2025).
Pre-qualified as a supplier for three domestic infrastructure giants.
Reached an intent agreement with a battery system provider to co-build a lab for extreme weather testing.
7. Looking Ahead: Building Toward 2026
bauma CHINA 2024 proved that Chinese construction machinery is not just part of the global supply chain — it is actively shaping the future of smart, green construction worldwide. We plan to:
Follow up on all potential leads and complete technical clarifications within December.
Launch a 12-ton+ electric wheeled excavator by Q2 2025.
Expand global service networks, especially along Belt & Road markets.
Build a seamless online-offline client experience, laying a foundation for bauma CHINA 2026.
EN
